Promoting Authors Markets Books
Authors are the ones marketing their books through media appearances, social media posts, events, book signings, etc. As a result, they are also promoting themselves, which is helpful in many ways. Nearly all book promotion services come back to authors somehow; many writers have noticed the potential and have written books because of it. For example, business people looking to expand their companies or climb the executive ranks can leverage their book PR campaigns for multiple purposes. Authors are seen as subject-matter experts and deemed as newsworthy and interesting to readers.
Media trainers and training can be a crucial part of author marketing if you aren't a natural extrovert who is experienced in making public appearances. You can learn the hard way progressively from each experience, or you can work with a media coach to leapfrog ahead. Trainers understand the ins and outs of being an interview…